Tips for Reaffirming Contracts for 2013
Your business leads are only worthwhile if they turn into sales. Sure it’s easy to network and make initial contact, but for most owners their lifeblood is a steady stream of sales, especially in this economy.
Client entertainment is right up there with the office New Year’s party as a year-end staple of business life.
January is a crucial month for wooing new clients and reaffirming contracts for the coming months, which makes continued investment in client entertainment a must. Not to mention, an entire office collaborating together on bringing down the corporate expenses as a whole, is a beautiful thing.
The more people you meet the better chance you have of getting new clients.
Being organized is also paramount. Keeping track of everyone you meet, following up promptly and getting involved in organizations and groups that are important to the people on your sales-lead list is of utmost importance.
Staying positive and continuing to network is the best recipe for growing your business and turning those warm leads hot. Even in times of tight money and depleted budgets, though, you can entertain clients without dinging the corporate coffers too badly or maxing out your credit card.
Businesses can significantly cut the cost of business entertaining.
To get that recurring revenue, Goldstar offers up an approach that won’t break the bank in order to turn warm leads to hot.
Goldstar is an online seller of half-price tickets to live entertainment venues from coast to coast, including New York’s Madison Square Garden and The Staples Center in Los Angeles. They bring us the 5 important suggestions on just how to do that:
1. Vet the venue: Take charge of where you go to dinner. It helps keep the dinner selection within budget, and also gives you the chance to use sites like Savored.com to get 10 to 30 percent discounts on your bill.
2. Keep everybody happy: Give your client an excuse to duck out of work early — and give yourself a break on the drink tab — by grabbing drinks during happy hour.
3. It’s showtime: When you have clients in from out of town, dinner, followed by drinks and a night out can drive up costs fast. Save money for a second night of socializing by buying half-price tickets online to live entertainment such as comedy, theater, sports and Broadway shows.
4. Make it a habit: If you entertain near your office frequently, spend some time finding an under-the-radar locale with great food and modest prices. Even if the place isn’t glamorous, the back story of how you found it, and the sense that you are sharing a personal interest as well as a great meal, can make the experience special and memorable for your client.
5. Be creative: Think outside of the box to find free cultural events that will also make your meeting more social. If your client enjoys fine wines, go to a wine tasting; if they like art, go to an art opening. And if you don’t know what they like, just ask — spending money on something you know they will enjoy will pay for itself.