So you have a shiny new CRM system. Tools are only as good as the people who use them and process is everything when it comes to repeated success in any market. Clearly defining the best practices and processes to effectively utilize a CRM system can mean the difference between a record quarter and lackluster
Have you ever wondered what it is exactly that puts a company ahead of the market? In the Commercial RE world, each client relationship and every single transaction can be directly influenced by technology and depending on the platform you use, it can ultimately increase or decrease the efficiency of the factors of your production.
According to a study conducted by the Direct Marketing Association, email remains the top performer among all other direct marketing tactics. With an average return on investment of $57.00 for every dollar spent how can you go wrong? For starters, email marketing protocol and deliverability are two of the fastest evolving aspects of direct marketing.