So you have a shiny new CRM system. Tools are only as good as the people who use them and process is everything when it comes to repeated success in any market. Clearly defining the best practices and processes to effectively utilize a CRM system can mean the difference between a record quarter and lackluster

What does it mean to be a client advocate? We’re glad you asked. Ask any commercial real estate broker or an agent about the importance of being client-focused, and they will likely respond that it’s in their DNA. But, what does client advocacy translate to when it pertains to time, discipline or providing a full-service

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